Google Ads
Can create traffic quickly, but you pay for each visitor who reaches the website through the advert.
Google Ads Management
Be there when customers are searching.
We research, build and manage Google Ads campaigns around the searches that matter to your business, with clear budgets, careful monitoring and a focus on useful traffic.
Clicks are good. Useful clicks are better.
What is Google Ads?
Pay to reach active searchers.
Google Ads is the digital advertising platform developed by Google that uses a pay-per-click payment basis. The most common ad type is the Google Search Ad: the adverts that appear at the top of search results marked “Sponsored”.
You can set a budget cap, while the cost per click varies depending on the competitiveness of your keywords, your location and the quality of your campaign.
A well-built Google Ads campaign can bring relevant traffic to your website quickly. The landing page then needs to match the advert clearly and make the next step easy, otherwise budget can be wasted.
Google Ads and SEO
Two routes to search visibility.
Both can increase website traffic, but the way they work and the speed of the return are different.
SEO
An organic route to visibility that usually takes longer to build but can provide long-term payoffs.
Working together
Google Ads can jump-start traffic while SEO and Social Media gain momentum, creating a more complete strategy.
How we manage it
From search to sensible spend.
Before the campaign goes live, we look at your business, market, competitors and likely search behaviour so we can build the campaign around the searches most relevant to what you offer.
Research the opportunity
We look at your business, market, competitors and the searches people are using before deciding what to target.
Build around the goal
We plan the campaign structure, adverts, targeting and budget around what you want the campaign to achieve.
Make the click count
We make sure the advert and landing page work together, so visitors reach something relevant and know what to do next.
Monitor & refine
We review search terms and campaign performance, reduce wasted spend where we can and use the data to guide ongoing changes.
What does it cost?
Your budget. A clear hourly rate.
There is no fixed Google Ads package. You choose the advertising budget paid directly to Google. Digital Route charges separately for the research, setup and ongoing management time needed to run the campaign.
Ad spend
You choose the budget. Google charges the advertising spend directly through the payment method linked to your Google Ads account.
Setup time
We charge our agreed hourly rate to research, plan and build the campaign properly before it goes live.
Management time
Ongoing monitoring, reporting and campaign changes are charged at the agreed hourly rate, based on the support your campaign needs.
A sensible starting point
Tell us the goal and the available budget. We’ll explain what is realistic before you commit to spending a penny.
Part of the wider strategy
Maximum useful traffic. Minimum wasted spend.
Once the campaign is live, the useful information starts coming in. We use that data to see what is attracting the right traffic, where budget may be leaking and what needs adjusting.
Search terms
Spend
Landing pageThe sensible questions
Before we spend a penny…
Paid search can move quickly, so it helps to understand where the budget goes and what needs to be in place first.
How much should I spend on Google Ads?
There is no single budget that suits every business. It depends on your goals, market, competition and the searches you want to target. We’ll talk through a sensible starting budget before the campaign goes live.
How quickly can Google Ads start generating traffic?
Paid search can start bringing visitors once the ads are live and approved, but the campaign still needs monitoring and refinement to understand which searches, adverts and targeting are working best.
What happens if the campaign attracts the wrong searches?
We review the search terms and targeting, then make changes to reduce irrelevant clicks and wasted spend where possible.
Do I need a separate landing page?
Not always. We look at where the advert should send people and whether the existing page is clear and relevant enough. If it needs improving, we’ll explain that before pushing more budget into the campaign.
Ready to be seen?
Discuss Google AdsLet’s make your ad spend work harder.
Talk to our team about Google Ads management or how paid search could fit into your wider marketing strategy.