Google Ads
Can create traffic quickly, but you pay for each visitor who reaches the website through the advert.
Google Ads Management
Put your business at the top of the search.
Our goal for every client is high-end digital marketing at low-end prices, with carefully managed campaigns focused on useful traffic and clear results.
Clicks are good. Useful clicks are better.
What is Google Ads?
Pay to reach active searchers.
Google Ads is the digital advertising platform developed by Google that uses a pay-per-click payment basis. The most common ad type is the Google Search Ad: the adverts that appear at the top of search results marked “Sponsored”.
You can set a budget cap, while the cost per click varies depending on the competitiveness of your keywords, your location and the quality of your campaign.
A well-constructed Google Ads campaign can increase website traffic quickly. But it is vital that each visitor lands on a powerful, robust website or they may leave and the ad spend will have been wasted.
Google Ads and SEO
Two routes to search visibility.
Both can increase website traffic, but the way they work and the speed of the return are different.
SEO
An organic route to visibility that usually takes longer to build but can provide long-term payoffs.
Working together
Google Ads can jump-start traffic while SEO and Social Media gain momentum, creating a more complete strategy.
How we manage it
From search to sensible spend.
The budget, keywords, location and landing experience all contribute to the quality and value of a campaign.
Find the right searches
We focus the campaign around relevant keywords, your location and the people most likely to need what you offer.
Shape the campaign
Budgets, adverts and targeting are planned around the job the campaign needs to do.
Make the click count
Your advert sends people to a clear, robust website that makes the next step easy to understand.
Report and refine
Regular analytics show where traffic comes from, helping us continually tweak the strategy.
What does it cost?
Your budget. A clear hourly rate.
There is no one-size-fits-all Google Ads package. We shape the campaign around what your business needs to achieve and the budget you are comfortable putting behind it.
Your advertising budget and our time are kept separate, so you can see what is going into clicks and what you are paying us to plan, build and manage the campaign.
Ad spend
You choose the budget. This is the money paid to Google to place your adverts in front of active searchers.
Setup time
We charge our usual hourly rate to research, plan and build the campaign properly before it goes live.
Management time
Ongoing checks, reporting and improvements are also charged at our hourly rate, based on the support your campaign needs.
A sensible starting point
Tell us the goal and the available budget. We’ll explain what is realistic before you commit to spending a penny.
Part of the wider strategy
Maximum useful traffic. Minimum wasted spend.
We often use Google Ads to jump-start web traffic while SEO and Social Media gain momentum, or to support a short-term push for a particular product or service.
PPC
Fast
FlexibleThe sensible questions
Before we spend a penny…
Paid search can move quickly, so it helps to understand where the budget goes and what needs to be in place first.
How does Google Ads charge?
Google Ads commonly uses a pay-per-click basis, so the campaign is charged when somebody clicks the advert. You can set a budget cap, while the cost of each click varies by keyword, location and campaign quality.
Will Google Ads work straight away?
A well-constructed campaign can increase website traffic quickly. The quality of that traffic and what visitors do next still depend on the targeting, advert and landing experience.
Do we need a good website first?
Yes. The advert earns the click, but the website needs to explain the offer clearly and make the next step convincing. Otherwise the visitor may leave and the ad spend is wasted.
Can Google Ads work alongside SEO?
Yes. Paid search can jump-start traffic while organic SEO and Social Media gain momentum, giving the wider strategy more than one route to your website.
Ready to be seen?
Discuss Google AdsLet’s make your ad spend work harder.
Talk to our team about Google Ads management or how paid search could fit into your wider marketing strategy.