Keywords
Words and phrases that people may search for to find your business, service or product.
Search Engine Optimisation
Help the right people find your business.
SEO is the process of improving your website to make it easier to find on search engines like Google and Bing without paying for every visit.
What is SEO?
A long-term route to more organic traffic.
There’s a long checklist of things to do to make your website fully optimised.
The benefit of a fully optimised website is increased organic web traffic, which equals more leads or potential customers and more revenue. The downside is that it can be quite a lengthy process, so it’s not a fast return on investment.
Search engine optimisation is one important part of your overall digital marketing strategy. Depending on your business and goals, it can also work alongside social media marketing and Google Ads for more consistent results.
The main points of SEO
Several signals. One stronger website.
There’s a long checklist of equally important points that need to be considered for SEO to be truly effective. These are the main factors.
Content
Useful, good-quality text that explains your offer and helps customers know what to do next.
Meta tags
Accurate title, image and product information that helps search engines understand each page.
Meta descriptions
The descriptive text shown beneath page titles in search results.
User experience
How easy and intuitive the website feels when visitors are trying to find what they need.
Social activity
Traffic and sharing from social platforms that contributes to a unified digital presence.
Responsiveness
How well the website restructures and works across mobiles, tablets and desktop screens.
Page speed
How quickly the website loads, because slow pages create a poor experience for users and search engines.
How long does it take?
SEO is a process, not a switch.
It can take a good amount of time to see significant results, but SEO can provide long-term payoffs. The amount of time depends on your industry, catchment area and how many of the SEO boxes we can tick.
SEO is an ongoing strategy. Search engines monitor how people interact with your site, including how long they spend on each page and what they click.
Digital Route offers expert search engine optimisation support to review analytical data and help your website keep pace with current SEO best practice.
Ask about SEO support
01
Build the foundations
Make the website clear, useful and search-friendly.
02
Improve the detail
Strengthen content and the signals around each page.
03
Measure real activity
Review visibility and how people use the website.
04
Keep moving forward
Use what we learn to guide the next improvements.
One connected strategy
Your website matters.
Many SEO factors relate directly to how a website is built and how useful it is. That’s why a professional website and consistent digital presence are so important.
The sensible questions
Before we get searching…
SEO is a long-term part of your digital marketing, so it helps to know what you are getting into before we begin.
How quickly will SEO work?
It can take a good amount of time to see significant results. The timescale depends on your industry, catchment area and how many of the important SEO boxes the website already ticks.
Is SEO a one-off job?
No. SEO is an ongoing strategy because search engines continue to monitor how people interact with your website and the digital landscape keeps changing.
Does SEO only involve keywords?
No. Keywords matter, but content, page information, user experience, responsiveness, page speed and the wider digital presence all contribute.
Can SEO work with our other marketing?
Yes. Depending on your business and goals, SEO can work alongside social media marketing and Google Ads to create a more consistent route to your website.
Make your business easier to find
Discuss your SEO
Ready to improve your search visibility?
We’ll look at your website, goals and market, then explain the most useful next steps in plain English.